Not a bad wine for the cheap price of under 10$. Its berries don't predominate but they are there. You feel an initial sweetness that is smooth, then the sting of alcohol comes through,  but none of this is new or unique. What does make this wine stand out a little better is its more unique finish, which reminds me of that mineral-like and bitter aftertaste a grapefruit might hold. Not the flavour of grapefruit, just the bitter aftertaste you get with it. 

After reading an article on the company's marketing of this wine - the use of the word "smooth" which is really classing up the term "sweet" and seeing the target consumer group they are going for -  I understand this wine a bit more. They are going for that young wine consumer group which this wine would fit perfect for indeed. It has a sweetness that draws the youth in, the higher alcohol by volume that all young drinkers want to see, and its gulpable, juicy and fruity enough to captivate its youthful audience. 

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THE BOTTOM OF THE BOTTLE (BOTTOM LINE): 
  
Medium to full bodied, sweet but not too sweet, medium tannins and acidity so you aren't overwhelmed by a bitter taste or mouth-drying aspect. There is currant tart followed by berry power, hints of spicy pepper and the alcohol warmth on the aftertaste. Great with a peppery steak.

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